Fresh Goji

Goji berries are considered one of the most nutritious natural foods, incredibly rich in antioxidants.


FRESH GOJI BERRIES GOJI CAPO are 100% Italian and natural and come exclusively from our crops at the bottom of the Colli Euganei  (Azienda Agricola Capodaglio).  Here we chose to promote sustainable agriculture (agronomic system Organic Forest®) by excluding the use of synthetic chemicals to ensure the highest organoleptic value and energy of the fruit.

Fresh berries are:

  • selected and controlled from the beginning;
  • exclusively hand-picked in the period from June to October;
  • freshly distributed in fully biodegradable packaging in respect of the ecosystem;
  • ready to use, from the plant to the table in 24 hours.


GOJI CAPO chose to cultivate these extraordinary fruits. They are potent supplements considered one of the most nutritious and natural food, rich in beneficial properties for our body.  They exclusively distribute the product FRESH, to ensure the integrity and the highest organoleptic and energy values. Likewise, the preserve and the pure goji juice come only from fresh fruits, collected and entrusted to a processing of excellence (130g. of fresh berries for 100g of extra goji jam and 150g. of fresh berries for 100g. of pure juice).


Today the general offer of goji berries in the Italian and European supermarkets is in its dehydrated form and comes mainly from the Chinese market. This responds to the incapability of distributing a fresh product due to the distance and the length and costs of the transportation. 



The Goji Lycium Barbarum fruit has been included by the Italian Ministry of Health in the official list of plant extracts usable as "antioxidant" supplement  (Legislative Decree 21 May 2004, n. 169). Moreover, the European Commission for the supervision on food safety has defined as safe the consumption of the Lycium Barbarum berries as a food ingredient.

Goji Lycium Barbarum fruit is a powerful natural supplement whose main properties, such as the antioxidant action and the strengthening of the immune system, made of it the "super-fruit of longevity and youth". This is due to its incredible concentration of beneficial substances and its many positive effects on our health such as the ability to:

  • fight ageing and the action of free radicals;
  • prevent diseases and strengthen the hair;
  • fight cholesterol;
  • stimulate the immune system and metabolism;
  • help sleep and memory;
  • regulate blood sugar and pressure (it is among the foods with the lowest glycemic index in the world. It contributes to keeping your blood sugar under control thanks to polysaccharides that provide energy to the body and stabilise the level of glucose in the blood over the long term.);
  • protect the body from allergies and hypertension;
  • improve muscle strength;
  • naturally energise.


The antioxidant power of the Goji berry reaches incredible peaks using the ORAC (Oxygen Radical Absorbance Capacity) measurement value. This scale measures the CAPACITY OF CONSUMPTION OF OXYGEN RADICALS, indicating the highest antioxidant power of the food according to the highest ORAC score achieved. The antioxidant capacity given to goji berries has a value of 25.000/30.000 (the pomegranate reaches a value of 11.000; 3.750 for the blueberry; 13.200 for dark chocolate; 7.700 for the black raspberry and 1.475 for oranges).


The analyses carried out on the product have revealed the potential of its shoots - rich in magnesium and potassium - and of the Goji Lycium Barbarum leaves. These have many nutritional properties which are essential and good for our health. They are rich in flavonoids, especially rutin, which acts as an antioxidant, strengthening the capillary walls, also contrasting oedema and decreasing the risk of heart disease. Furthermore, they have antihistamine properties, contain iron, phosphorus, calcium, beta-carotene, vitamin B12, vitamin C and much more. Goji shoots and leaves have become precious ingredients in the kitchen and can be eaten either raw (salads, smoothies, etc...) or cooked.




  • Vitamin C: a natural antioxidant, necessary for the correct functioning of the immune system and the synthesis of collagen in the body;
  • Vitamin B1: acts as an enzyme to convert sugar into energy. It is essential to protect the heart, promotes the learning capacity and improves muscle tone;
  • Selenium: protects cell membranes from oxidation by reducing the toxic effects of free radicals, protects against cardiovascular diseases and promotes the proper functioning of the thyroid;
  • Chromium: helps to increase muscle mass, influences the metabolism of carbohydrates, proteins and fats aiding weight loss and the control of blood sugar;
  • Beta-carotene: antioxidant that counteracts the effects of free radicals, strengthens the immune system, protects against impaired vision, skin and cardiovascular diseases;
  • Manganese: cellular antioxidant, strengthens bones and cartilage, strengthens the immune system, helps to promote bone growth and the formation of collagen in the skin;
  • Melatonin: helps sleeping, protects against free radicals, strengthens the immune system, helps regulate emotional disorders and body weight and has beneficial effects in the treatment of diabetes;
  • Germanium: antioxidant, strengthens the immune system due to its ability to increase oxygen transport which is electro-nutrient in the states of hypoxia. It also improves rheumatoid conditions; it is useful in the prevention of degeneration diseases, allergies, immune deficiencies and hypertension;
  • Lutein: protects the retina from the action of the harmful UV rays helping to preserve vision;
  • Zeaxanthin: absorbs solar radiation in excess which would interfere in the photosynthesis. It also protects the cells of the retina (whose degradation is one of the most prevalent causes of blindness in the elderly).




Until 2012, the controls done on Chinese foods showed a content of harmful substances and residues of pesticides at such an alarming levels, to forbid in Europe the import of various fruits and among those, goji berries. Only recently the import of the dried product has been allowed. These super fruits defined "berries of happiness and longevity", traditionally belong to the Asian medicine and are classified as amazing concentrated of nutrients, antioxidants, anti-inflammatory, and much more. Today they are widespread in Europe as valuable resources for our health and our well-being. They are grown directly on our soil to ensure the highest organoleptic and energy value.